Can cultural facemasks enhance public health communication? Testing a theory-grounded messaging approach
Overall, the current findings show that our tailored messaging approach can affect people's COVID-19-related protective health intentions depending on individual differences. We discuss insights concerning the psychological mechanisms underpinning our effects and present testable directions for the optimisation of the tailoring of our messaging approach towards behaviour change.
Authors
- Paulina Bondaronek (ORCID: https://orcid.org/0000-0003-0096-1234)
- Rotem Perach (ORCID: https://orcid.org/0000-0002-8647-4367)
- Deborah Husbands (ORCID: https://orcid.org/0000-0003-2979-5655)
- Ekaterina Kostyuk (ORCID: https://orcid.org/0000-0001-9026-0778)
Institutions
- University College London (GB)
- University of Westminster (GB)
Publication Details
- Journal
- Psychology and Health
- Published
- 2025-10-13
- DOI
- https://doi.org/10.1080/08870446.2025.2571596
- Primary Topic
- Media Influence and Health
- Type
- article
- Field-Weighted Citation Impact
- 0.00