THE LOCALIZATION IN CULTURAL DISSEMINATION: INSIGHTS FROM INTERNATIONAL CHINESE TEACHERS THROUGH REGIONAL AND NATIONAL STUDIES

In the context of globalization, international Chinese education has seen significant growth, with cultural dissemination playing a crucial role. For international Chinese teachers, exploring localized approaches to cultural dissemination is of great importance. This paper, grounded in the theoretical framework of area studies, first reveals the research trend in international Chinese teachers' overseas cultural dissemination from "standardized promotion" to "localized adaptation". At the practical level, it identifies four key challenges: superficial interpretation of culture, uneven teacher capabilities, an unfavorable international environment for dissemination, and fragmented use of digital technologies. Based on these findings, this paper proposes an innovative "five-dimensional localization" approach: enhancing teachers' cross-cultural competence, constructing a localized 'ecological path,' improving the regional and national cultural dissemination system, drawing lessons from successful foreign language dissemination practices, and building a new digital dissemination ecosystem. This framework provides a systematic response to the problem of "incompatibility" in localization, suggesting theoretical and practical guidance for advancing high-quality international dissemination of Chinese culture.