Analisis Konsep Permintaan Konsumen dalam Perspektif Ekonomi Islam Terhadap Nilai Spiritual dalam Mempengaruhi Permintaan Konsumen

This study aims to analyze the concept of consumer demand in the perspective of Islamic economics with a focus on the influence of spiritual values ​​on the consumption behavior of Muslims. The academic problem underlying this study is the gap between the values ​​of Islamic teachings that emphasize simplicity, blessings, and spiritual responsibility, with the social reality of Muslims who often exhibit consumptive behavior and follow the flow of modern capitalism. This study uses a qualitative approach with library research methods, reviewing various literature related to the concept of consumption in Islamic economics, maqashid al-syari'ah, and spiritual values ​​such as halal, thayyib, qana'ah, wara', and zuhud. The results of the analysis show that spiritual values ​​have a significant role in shaping consumer demand that is not only oriented towards material satisfaction, but also towards blessings and social responsibility. Demand in Islamic economics is positioned as a moral and worship activity, not merely a rational economic decision. Consumption based on spiritual values ​​is also positively correlated with inner peace and mental health of consumers. Therefore, internalization of Islamic values ​​in consumption behavior is believed to be able to realize a fair, sustainable, and falah-oriented economic system (happiness in the world and the hereafter).