Evaluating Dietary Content in TikTok’s “What I Eat in A Day” Videos

TikTok is widely used for eating-related content. One type of content uploaded by many content creators or influencers on TikTok is "What I Eat in A Day". There is a complex relationship between social media use and dietary habits, showing that social media can influence food choices and contribute to unhealthy eating patterns. This study aims to analyse the nutritional content of "What I Eat in a Day" videos on TikTok, examining the characteristics of content creators and evaluating their video dietary contents over the past three months from a nutritional perspective. This study uses a content analysis approach involved the collection and analysis of Indonesian TikTok "What I Eat in a Day" videos from February to May 2024. The nutritional variables assessed included fruit and vegetable consumption, calorie counting, weight monitoring, types of diets, and adherence to the "Isi Piringku" guidelines. The analysis revealed that less than 70% of content creators included fruits in their diet, with only half of them consuming vegetables. None of the videos adhered to the "Isi Piringku" dietary guidelines. These findings highlight a significant gap in promoting balanced diets among popular TikTok content. The rising trend of "What I Eat in a Day" videos on TikTok necessitates further research into their potential impact on viewers' dietary habits. Future studies should investigate how exposure to these videos influences audience behaviour and nutritional choices. Understanding this dynamic can inform public health strategies to promote healthier eating habits through digital media platforms.