Impact of Social Media on Female High School Students Appearance Anxiety and Aesthetic Surgery Decisions

The widespread use of social media has intensified appearance anxiety among younger age groups, particularly female high school students. By promoting specific beauty standards and idealized images, modern platforms reinforce this anxiety and drive some adolescents to seek relief via cosmetic procedures. This paper explores how social media shapes female high school students perceptions of appearance and their receptiveness to medical aesthetic information, analyzing the impact of aesthetic advertisements and social media platforms in constructing beauty ideals and shaping young peoples attitudes toward cosmetic procedures. Based on social media data and existing literature, it examines how these platforms perpetuate beauty standards and intensify appearance anxiety. The results indicate that social media beauty standards and the marketing strategies of medical aesthetic advertisements greatly affect female high school students appearance anxiety. To alleviate this anxiety and foster healthier body image perceptions, it is important to improve media literacy, enhance platform oversight, and provide adequate psychological support.