The Value of Corporate Social Investment Benefits in Empowering Honey Beekeeping Communities in Tanjung Leban Village

This study aims to evaluate the impact of the corporate social investment program implemented by PT Kilang Pertamina Internasional (KPI) Refinery Unit II Sungai Pakning in empowering honey bee farmers in Tanjung Leban Village, Bengkalis Regency, Riau Province. Using a qualitative evaluation method based on the logic model and logical framework analysis, the research assessed the multidimensional outcomes of the program, including economic, social, environmental, and welfare aspects. The findings reveal that the forest honey cultivation initiative significantly improved household income, strengthened institutional capacity, expanded inter-village social networks, and fostered a community-based conservation mechanism for peatland ecosystems. Moreover, the development of honey-based educational tourism (eduwisata) generated added economic value and raised public environmental awareness. By applying a shared value approach, this program exemplifies an effective, adaptive, and sustainable model of corporate social investment that aligns corporate interests with community development needs.

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Publication Details

Journal
Jurnal Kebijakan Publik
Published
2025-06-17
DOI
https://doi.org/10.31258/jkp.v16i2.8781
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

The Value of Corporate Social Investment Benefits in Empowering Honey Beekeeping Communities in Tanjung Leban Village

Iswandi Iswandi, Nurfajrian Ahmad Fikri, Stefani Sinaga
Jurnal Kebijakan Publik
SMEs Development and Digital Marketing
article

The Value of Corporate Social Investment Benefits in Empowering Honey Beekeeping Communities in Tanjung Leban Village

Iswandi Iswandi, Nurfajrian Ahmad Fikri, Stefani Sinaga
article en

Abstract

This study aims to evaluate the impact of the corporate social investment program implemented by PT Kilang Pertamina Internasional (KPI) Refinery Unit II Sungai Pakning in empowering honey bee farmers in Tanjung Leban Village, Bengkalis Regency, Riau Province. Using a qualitative evaluation method based on the logic model and logical framework analysis, the research assessed the multidimensional outcomes of the program, including economic, social, environmental, and welfare aspects. The findings reveal that the forest honey cultivation initiative significantly improved household income, strengthened institutional capacity, expanded inter-village social networks, and fostered a community-based conservation mechanism for peatland ecosystems. Moreover, the development of honey-based educational tourism (eduwisata) generated added economic value and raised public environmental awareness. By applying a shared value approach, this program exemplifies an effective, adaptive, and sustainable model of corporate social investment that aligns corporate interests with community development needs.

Jurnal Kebijakan PublikVol. 16(2)
University of Brawijaya (ID), Pertamina (Indonesia) (ID)
Openalex Percentile: Top 49%
SMEs Development and Digital Marketing
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