The role of presence and immersion in the impact of augmented reality on behavioural intention

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Publication Details

Journal
International Journal of Business and Systems Research
Published
2025-10-14
DOI
https://doi.org/10.1504/ijbsr.2026.10074076
Primary Topic
Virtual Reality Applications and Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

The role of presence and immersion in the impact of augmented reality on behavioural intention

Christian Nguyen, Le Quynh Lam Vo
International Journal of Business and Systems Research
Virtual Reality Applications and Impacts
article

The role of presence and immersion in the impact of augmented reality on behavioural intention

Christian Nguyen, Le Quynh Lam Vo
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Business and Systems ResearchVol. 20(2)
Openalex Percentile: Top 71%
Virtual Reality Applications and Impacts
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