Exploring the Expectations of Malay Generation X Towards Senior Living Accommodations in Malaysia

This study explores the expectations of Malay Generation X individuals regarding senior living senior living accommodation. As Malaysia's ageing population continues to grow, with 15.3% of the population projected to be 60 and above by 2030, the demand for culturally appropriate eldercare facilities is rising. This qualitative study employed semi-structured interviews with 11 Malay informants through purposive sampling. Data were analysed using thematic analysis, resulting in four main themes and nine sub-themes. The findings reveal that informants are open to residing in senior living communities, provided these facilities align with their cultural and religious values. Key expectations include senior-friendly activities, such as leisure, socializing, and religious sessions; well-maintained facilities; qualified and hospitable caregivers; and comprehensive health and well-being services. Informants emphasized the importance of peaceful environments, privacy, and the integration of Islamic practices, such as halal-certified meals and prayer spaces. This study contributes to the literature on consumer behaviour in hospitality and ageing populations by highlighting the specific needs of Malay seniors. The findings provide valuable insights for policymakers and senior living operators to design facilities catering to Malay individuals' cultural, emotional, and spiritual needs. By addressing these expectations, Malaysia can ensure the provision of dignified and culturally sensitive senior living accommodations, fostering higher acceptance and satisfaction among the nation's elderly population.