Thực trạng hiệu quả truyền thông thương hiệu Trường Đại học Thể dục thể thao Bắc Ninh trên các kênh mạng xã hội

Brand communication enables universities to disseminate core values, attract talent, and expand international cooperation. Using basic scientific research methods, this study identified six main target groups in brand communication for the university on social media platforms. Based on these, evaluation criteria were selected and applied to assess the effectiveness of brand communication through expert interviews and communication target groups.