The evolution of socio-cultural development in the context of a globalized economy.

Sociocultural transformation in the context of building a multipolar, multicultural world has a formative impact on the modernization of the economy, actualizes the procedures of institutionalization, programming the processes of integration and disintegration of culture and sociality. Considering the local community as an object of research, the purpose of the work is to analyze the socio-cultural conditions and factors that determine the processes of evolution of local communities. Socio-cultural dynamics determines the emergence of multi-vector poles of production and economic activity of local communities: from the desire to preserve the traditional orientation, supporting the established way of life, to the full acceptance of the meaningful qualities of an innovative lifestyle, contributing to the destruction of the socio-cultural identity of local communities. The emerging paradigm of the development of local communities is based on the modernization of production and economic practices based on the concept of a multi-layered economy and multifunctionality