AZƏRBAYCANDA FƏALİYYƏT GÖSTƏRƏN XİDMƏT MÜƏSSİSƏLƏRİNDƏ MOTİVASİYA AMİLLƏRİN İQTİSADİ BAXIMDAN TƏHLİLİ

This article provides a comprehensive analysis of the economic significance of motivation factors in various service enterprises operating in Azerbaijan. The primary objective is to evaluate the impact of motivation strategies on employee productivity and service quality while also examining their influence on the economic performance of enterprises. Initially, the approaches and methods applied by service enterprises in Azerbaijan regarding motivation issues will be discussed. Subsequently, an assessment of the current situation in this field will be conducted, followed by an analysis of the impact of motivation factors on employees' work performance and, consequently, on the enterprise's economic indicators. In the subsequent sections of the article, the economic outcomes of motivation factors in the service sector, the challenges encountered in this field, and existing problems will be thoroughly examined