Exploring the antecedent factors of green creativity: a mediated-moderated model

Purpose The purpose of this study is to explore the impact of green psychological climate (GPC) on green creativity (GC) within Saudi Arabia’s hospitality sector. This study also explores the mediating role of green corporate social responsibility (GCSR) and the moderating role of green transformational leadership (GTL) toward GC. Design/methodology/approach The online questionnaire was used to collect data from 394 hotel employees in Saudi Arabia. Partial least squares structural equation modeling was used to test hypotheses. Findings The findings mainly confirm that GPC has a significant and positive direct impact on GC and GCSR. GCSR was confirmed as a partial mediator between GPC and GC, while GTL was shown to moderate the relationship between GPC and GC significantly. These findings highlight the significance of a green organizational climate, CSR initiatives and transformational leadership in promoting GC and sustainability within the hospitality industry. Originality/value This research contributes to the understanding of how GPC influences GC in the hospitality sector, particularly within the context of Saudi Arabia, a region with unique environmental and cultural factors. The study adds value by exploring the roles of GCSR and GTL as mediators and moderators in this relationship, thus offering new insights into the dynamics that drive green innovation in emerging markets. Thus, this research aims to fill the gap in the existing literature regarding the factors that interplay with each other to support the creation of sustainable innovation and environmentally conscious behaviors within the hospitality industry.