An Italian Paradox

Abstract This paper explores the relationship between the reading habits of Italian citizens and the widespread presence of literary and book festivals, 468 out of a total of 1686 cultural festivals across Italy. It examines the role of these festivals in generating and disseminating knowledge, engaging local communities, and attracting diverse audiences. Using BookCity Milano as a case study, and drawing on DBFest, the database of Italian cultural festivals curated by Associazione TrovaFestival, this research analyses the operational structures, curatorial strategies, discursive practices, and forms of audience participation that characterize these events. The study offers insights into a phenomenon that is playing an increasingly prominent role in Italy’s contemporary cultural landscape.