Analysis of the Adaptation Process of Traders After the Revitalization of Traditional Markets (Case Study at Pasar Legi, Surakarta City)

Revitalization is an effort to improve something that is vital and has experienced a decline in function so that it can be reactivated. In this case, traditional markets are one of the objects that need routine revitalization. Pasar Legi is a market that previously experienced a fire, causing traders to lose their places to carry out economic activities. Therefore, such disasters can also serve as a reason for revitalization. Pasar Legi underwent revitalization in 2018. Many changes occurred at Pasar Legi as a result of this revitalization. Consequently, traders need adaptation strategies to sustain their businesses amid these changes. This study aims to (1) identify the forms of adaptation processes undertaken by traders and (2) understand the positive and negative impacts of physical revitalization on traders. This research employs a qualitative method with a case study strategy. The findings reveal that many traders adapted primarily through behavioral changes. As a result, they devised various methods and innovations to attract buyers again. Meanwhile, some traders, particularly those selling in the new building, expressed dissatisfaction with the revitalization. This dissatisfaction stems from the presence of the new building and the establishment of parking fees, which has diminished visitors' interest in coming.