Supply Chain Integration and Performance of Agricultural Firms in Cross River State, Nigeria

The study examined supply chain integration and performance of Agricultural firms in Cross River State. The study investigated the influence of supply chain integration, proxied by process integration, information integration, supplier integration, and customer integration, on Agricultural firms’ performance, proxied by customer service, product quality, on-time delivery, and market share. The study adopted a cross-sectional survey research design. The stratified sampling method was used for the selection of elements for the study. Four hypotheses were formulated, and a multiple regression statistical tool was used in the test of hypothesis. The population of the study consists of 513 employees. The Taro Yamane sample size formular was adopted to determine the sample size. The sample size was 217. The findings of the study established that supply chain integration dimensions such as process integration, information integration, supplier integration, and customer integration have a significant and positive effect on the performance of Agricultural firms in Cross River State. The study recommended that supply chain managers should always integrate their upstream and downstream processes and flow of activities to eliminate waste of resources, strategically build a strong suppliers and customers relationship through information interchange and feedback to achieve effective flow of products that will meet their requirements and enhance their organisational performance.