НОВЫЕ ВЫЗОВЫ ФИНАНСОВОЙ СТРАТЕГИИ В ЭПОХУ ЦИФРОВОЙ ТРАНСФОРМАЦИИ

The era of digital transformation is fundamentally changing approaches to the development and implementation of financial strategy of organizations. In the context of the rapid introduction of technologies such as artificial intelligence, blockchain, big data and cloud solutions, companies are faced with the need to revise traditional financial models and tools. The key challenges are: adaptation to new digital business models, ensuring cybersecurity and data protection, integrating innovative IT solutions into financial management. Companies that are able to quickly adapt to technological changes gain competitive advantages in the market.