Investigation of Milk Consumption Preferences of Kırşehir Ahi Evran University Students Using Logistic Regression

The consumption of milk and dairy products plays a significant role in human health. As fundamental components of dietary culture, the importance of understanding consumer preferences and evaluating consumption habits of milk and dairy products has been extensively recognized in the literature. This study aims to examine the milk and dairy product consumption habits of students at Kırşehir Ahi Evran University and to identify the factors affecting these preferences through logistic regression analysis. The research involved the analysis of data collected via surveys from 313 students across various faculties. Specifically, 72.8% of participants reported consuming milk, whereas 27.2% stated that they did not. Among milk consumers, the majority preferred pasteurized milk and prioritized factors such as brand, price, and expiration date when making purchasing decisions. According to the results of the logistic regression analysis, class level (p = 0.001), age (p = 0.031), habit of drinking milk (p < 0.001), daily milk consumption amount (p < 0.001), preference for milk type (p = 0.005), awareness of the nutritional value of milk (p = 0.003), and factors considered when purchasing milk (p = 0.012) were found to be statistically significant predictors of university students’ milk consumption behavior (p < 0.05). These results suggest that milk and dairy product consumption habits are not solely determined by individual preferences but are also influenced by broader economic and social factors.