Machine Learning Analysis of China's Digital Knowledge Transfer

This study employs machine learning to analyze the digital dissemination patterns of Chinese civilization with a focus on material engineering implications. The authors processed a corpus of 172 documents (1.6 million words) from WeChat using deep learning and LDA topic modeling, complemented by sentiment analysis of 7,370 comments. The analysis reveals key dissemination themes: (1) global impact of Chinese media and technology, (2) international education exchanges, (3) digital cultural identity evolution, (4) AI-mediated cultural transmission, and (5) engineering knowledge transfer. Sentiment analysis shows 62% positive engagement (particularly regarding technological integration and innovation), 28% neutral (technical descriptions and market analysis), and 10% negative (focusing on implementation challenges). The study provides a novel framework for understanding how digital platforms facilitate the global circulation of both cultural and engineering knowledge.

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Publication Details

Journal
International Journal of Customer Relationship Marketing and Management
Published
2025-10-13
DOI
https://doi.org/10.4018/ijcrmm.390273
Primary Topic
Computational and Text Analysis Methods
Type
article
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article

Machine Learning Analysis of China's Digital Knowledge Transfer

Han Wang, Songyu Jiang, Kanokporn Numtong
International Journal of Customer Relationship Marketing and Management
Computational and Text Analysis Methods
article

Machine Learning Analysis of China's Digital Knowledge Transfer

Han Wang, Songyu Jiang, Kanokporn Numtong
article en

Abstract

This study employs machine learning to analyze the digital dissemination patterns of Chinese civilization with a focus on material engineering implications. The authors processed a corpus of 172 documents (1.6 million words) from WeChat using deep learning and LDA topic modeling, complemented by sentiment analysis of 7,370 comments. The analysis reveals key dissemination themes: (1) global impact of Chinese media and technology, (2) international education exchanges, (3) digital cultural identity evolution, (4) AI-mediated cultural transmission, and (5) engineering knowledge transfer. Sentiment analysis shows 62% positive engagement (particularly regarding technological integration and innovation), 28% neutral (technical descriptions and market analysis), and 10% negative (focusing on implementation challenges). The study provides a novel framework for understanding how digital platforms facilitate the global circulation of both cultural and engineering knowledge.

International Journal of Customer Relationship Marketing and ManagementVol. 16(1)
Kasetsart University (TH), Huzhou Vocational and Technical College (CN), Rajamangala University of Technology Rattanakosin (TH), Yunnan Forestry Vocational and Technical College (CN)
Openalex Percentile: Top 60%
Computational and Text Analysis Methods
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