Machine Learning Analysis of China's Digital Knowledge Transfer
This study employs machine learning to analyze the digital dissemination patterns of Chinese civilization with a focus on material engineering implications. The authors processed a corpus of 172 documents (1.6 million words) from WeChat using deep learning and LDA topic modeling, complemented by sentiment analysis of 7,370 comments. The analysis reveals key dissemination themes: (1) global impact of Chinese media and technology, (2) international education exchanges, (3) digital cultural identity evolution, (4) AI-mediated cultural transmission, and (5) engineering knowledge transfer. Sentiment analysis shows 62% positive engagement (particularly regarding technological integration and innovation), 28% neutral (technical descriptions and market analysis), and 10% negative (focusing on implementation challenges). The study provides a novel framework for understanding how digital platforms facilitate the global circulation of both cultural and engineering knowledge.
Authors
- Han Wang
- Songyu Jiang (ORCID: https://orcid.org/0000-0001-7619-8605)
- Kanokporn Numtong (ORCID: https://orcid.org/0009-0002-4376-541X)
Institutions
- Kasetsart University (TH)
- Huzhou Vocational and Technical College (CN)
- Rajamangala University of Technology Rattanakosin (TH)
- Yunnan Forestry Vocational and Technical College (CN)
Publication Details
- Journal
- International Journal of Customer Relationship Marketing and Management
- Published
- 2025-10-13
- DOI
- https://doi.org/10.4018/ijcrmm.390273
- Primary Topic
- Computational and Text Analysis Methods
- Type
- article
- Field-Weighted Citation Impact
- 0.00