Mengungkap Fenomena Investasi: Bias Kognitif, Risk Perception, Finansial Literacy, dan Penggunaan Robo Advisor Generasi Z

This study aims to explore the phenomenon of investment among Generation Z, focusing on cognitive biases, risk perception, financial literacy, and the use of robo-advisors. The research employs a descriptive method with a survey approach using questionnaires as the primary instrument. The population of this study consists of Generation Z investors in West Java, selected through convenience sampling techniques. The findings indicate that out of 146 respondents, there is a notable presence of cognitive biases, accompanied by low-risk perception and good financial literacy. However, only 28% of respondents utilize robo-advisors, with investment decisions that tend to be irrational. The study concludes that although respondents demonstrate good financial knowledge, they still make errors in investment decision-making. Keywords: Disposition Bias, Financial Literacy, Herding, Investment Decision, Risk Perception, Robo Advisor.