Design and Construction of a Web-Based MSME E-Marketplace Application Using the Agile Method (Case Study: Kepanjenlor Village, Blitar City)

MSMEs play a vital role in the local economy, yet many MSMEs in Kepanjenlor Village, Blitar City, have not utilized digital technology for product promotion and sales. This study aims to design and build a web-based e-marketplace application to support online product marketing. The approach used is the Agile method with iterative stages: planning, design, development, testing, deployment, and review. System data was obtained through observation and interviews, with design using UML and Figma, implementation using Laravel, and testing using the Black Box Testing method achieving an accuracy score of 92%. The result is an e-marketplace application that supports registration, login, product catalog, ordering, and MSME data management features. This application has been tested and received a positive response, and is considered capable of meeting the digitalization needs of MSMEs in Kepanjenlor Village, Blitar City.

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Publication Details

Journal
Holistic Science
Published
2025-08-27
DOI
https://doi.org/10.56495/hs.v5i2.1227
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Design and Construction of a Web-Based MSME E-Marketplace Application Using the Agile Method (Case Study: Kepanjenlor Village, Blitar City)

Nur Cahyo Wibowo, Agung Brastama Putra, Ayu Roudhotul Jannah
Holistic Science
SMEs Development and Digital Marketing
article

Design and Construction of a Web-Based MSME E-Marketplace Application Using the Agile Method (Case Study: Kepanjenlor Village, Blitar City)

Nur Cahyo Wibowo, Agung Brastama Putra, Ayu Roudhotul Jannah
article en

Abstract

MSMEs play a vital role in the local economy, yet many MSMEs in Kepanjenlor Village, Blitar City, have not utilized digital technology for product promotion and sales. This study aims to design and build a web-based e-marketplace application to support online product marketing. The approach used is the Agile method with iterative stages: planning, design, development, testing, deployment, and review. System data was obtained through observation and interviews, with design using UML and Figma, implementation using Laravel, and testing using the Black Box Testing method achieving an accuracy score of 92%. The result is an e-marketplace application that supports registration, login, product catalog, ordering, and MSME data management features. This application has been tested and received a positive response, and is considered capable of meeting the digitalization needs of MSMEs in Kepanjenlor Village, Blitar City.

Holistic ScienceVol. 5(2)
University of Pembangunan Nasional Veteran Jawa Timur (ID)
Openalex Percentile: Top 49%
SMEs Development and Digital Marketing
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