INTEGRATING ARTIFICIAL INTELLIGENCE AND EDUTAINMENT: TRANSFORMING LEARNING THROUGH EDUCATIONAL TECHNOLOGICAL INNOVATION

This article explores the integration of Artificial Intelligence (AI) and Edutainment as an innovative approach to education, aimed at transforming the teaching-learning process into a more engaging environment adapted to contemporary demands. The study aims to investigate how this combination can enhance the personalisation of teaching and student engagement, overcoming the limitations of traditional methodologies. To this end, a qualitative bibliographical study was carried out, using the deductive method to analyse and interpret the contributions of different authors on the subject. The research revealed that, despite the significant potential, the lack of effective integration between AI and Edutainment can compromise personalisation and engagement in modern education, highlighting the need for strategic planning and careful implementation of these technologies. It also emphasises the importance of continuous training for educators and the consideration of ethical aspects when adopting these innovations. The study concludes that, with proper integration, AI and Edutainment have the potential to revolutionise education, providing a more dynamic, personalised learning experience connected to the realities of the 21st century.