RUTINAS Y FRAMING DE TEMAS AMBIENTALES EN LA AMAZONÍA ECUATORIANA UN ANÁLISIS DESDE EL TESTIMONIO DE LOS PERIODISTAS

The way in which the media addresses environmental issues in the Ecuadorian Amazon responds to various factors that influence the selection of information and the narrative approach. This research analyzes journalistic coverage from an experiential perspective, considering journalists' production routines, the predominant interpretive frameworks (framing) in discourse, and the impact of political and economic factors on the generation of environmental coverage. The methodology was qualitative with a phenomenological approach, and journalists were selected using non-probabilistic sampling based on judgment, combined with criteria related to experience in covering and addressing environmental issues in the Amazon. The criteria collected through semi-structured interviews were processed using a qualitative content analysis matrix that allowed, through the logic of concordances, the identification of journalistic routines, their interpretive frameworks, and the factors that condition the environmental agenda. The findings indicate that journalists do not follow a homogeneous pattern, but rather adjust to contextual conditions, such as the availability of resources, time pressure, and the editorial line of the media outlet. The immediacy and influence of political and economic actors condition the depth and continuity of environmental coverage, in many cases prioritizing episodic treatment over a structural approach to environmental issues. The importance of greater editorial independence, specialized training in environmental journalism, and diversification of sources is highlighted.