Cyber Public Relations Strategies to Improve the Positive Image of High Schools

This study aims to analyze the Cyber Public Relations (CPR) strategy used by SMA Muhammadiyah 2 Sidoarjo (SMAMDA) to improve the positive image of the school through social media.The method used is a case study with a qualitative approach that includes interviews with the SMAMDA Content Creator Team manager, SMAMDA Public Relations division and content analysis.The findings of the study indicate that SMAMDA makes the best use of the Instagram platform by collaborating with influencers, collaborating in the form of endorsements, and producing Daily Activities content.This strategy has succeeded in attracting prospective students and improving the positive image of the school.In conclusion, in the digital era, the positive image and brand awareness of schools can be improved by implementing CPR effectively. Highlights:1. Effective Instagram Use: SMAMDA showcases student activities and partners with influencers.2. Two-Way Communication: Balanced communication builds public trust.3. Gen Z Focus: Content is tailored to engage the younger generation