Promotion of Patent Information in Mass Media

Today, the issues of accelerated achievement of technological sovereignty of our country are on the agenda. Patent information is a part of scientific and technical information to which inventors, patent attorneys and intellectual property specialists refer. Patent information has a number of advantages over other types of information, it includes technical information about the development and other materials related to the applicant, the copyright holder and the technical solution. However, despite the openness and relevance of information about new technical solutions, patent information is not yet in demand by the wide audience. Relevance of the article is conditioned by search for the most effective means of promoting patent information for its popularization and involvement of various social groups in these processes. Said activity area becomes relevant for libraries that have patent collections, and requires formation of a bank of the best practices for promotion in the popular science editions, mass media, social networks, Internet and other sources. The purpose of the article is to present the experience of the “All-Russia Patent and Technical Library” Center of the Federal Institute of Industrial Property on creation of information products on the basis of the State Patent Collection. We have characterized the types of materials based on patent information and, as a result, identified directions for adapting the technical language of patent documents to popular scientific forms of presenting information. These examples can be applied by libraries working with patent and scientific-technical information.