Analysis of the Financial Performance of Logistics Companies in ASEAN Countries Based on Revenue Ratios

This study analyzes the financial performance of logistics companies operating in the ASEAN region between 2017 and 2022 based on revenue ratios. Revenue management is a critical strategy for firms to enhance their operational efficiency and gain a competitive advantage. The COVID-19 pandemic caused the most significant fluctuations during the examined period. In this study, CRITIC and COPRAS methods were applied to conduct a multi-criteria decision analysis, determine criterion weights, and rank company performances. The results indicate that the ASEAN logistics sector is highly volatile and significantly affected by global crises, supply chain disruptions, and regional trade policies. In conclusion, logistics companies need to focus on technological investments, supply chain management, and crisis management strategies. The moderate performance of firms such as MISC and SAMU suggests the absence of a dominant market leader, highlighting the need for firms to develop more effective strategies to sustain their competitive advantage. Success in the logistics sector is directly linked to operational efficiency, technological adaptation, and the ability to respond swiftly to crises.