Sustainable Frugal Innovation in Cultural Heritage for the Production of Decorative Items by Adopting Digital Twin

Throughout history, cultural heritage has accumulated, and is often embodied in monuments, structures, and notable figures. Cultural heritage preservation and management also include digitalization, allowing tangible monuments to be managed as digital inventory with “digital twins”. This provides innovative ways to experience and interact with the real world, in particular by using modern mobile devices. The digitalization of monuments opens new ways to produce decorative items based on the shape of the monuments. Usually, decorative items are produced by craft businesses, family-run for generations, with specialized skills in metal and stone processing. We developed and tested a methodological proposal for frugal innovation: how to produce decorative items with minimal costs based on digital twins, which are particularly in demand in tourism-driven countries like Croatia. A micro-business with three employees, specializing in “metal art,” aims to innovate and expand by producing small-scale replicas of cultural heritage objects, such as busts, statues, monuments, or profiles. A method has been developed to create replicas in the desired material and at a desired scale, faithfully reproducing the original—whether based on a physical object, 3D model, or photograph. The results demonstrate that this sustainable frugal innovation can be successfully implemented using affordable tools and licenses.