Impact of Demographic Factors on Adoption of Virtual Reality and Augumented Reality Technologies in Nigerian Construction Industry

This study investigates the impact of demographic factors on the adoption of Virtual Reality (VR) and Augmented Reality (AR) technologies in Nigeria Construction Industry. Despite the global growth of immersive technologies, their adoption in Nigeria remains uneven, influenced by age, gender, income, education, and geographical location. Using a descriptive survey design, the research collected data from 539 built-environment professionals and 278 members of the general public. Findings reveal significant disparities: urban youth, higher-income earners, and educated individuals exhibit greater adoption rates, while rural populations, low-income groups, and older adults face barriers such as high device costs, limited internet access, and low awareness. Gender differences were also noted, with males favoring VR for gaming and females preferring AR for social media applications. The study highlights the urgent need for inclusive policies, subsidized devices, and targeted awareness campaigns to bridge the digital divide and ensure equitable access to the socio-economic benefits of VR and AR technologies.