Winning the Vote: Analyzing Electoral Strategies in Na-258 Loralai

This study examines the strategies employed by victorious candidates in NA-258 (Loralai) through the case study method. The findings reveal that candidates in such constituencies adopted strategies tailored to the social and cultural norms of their areas and the mentality of their voters. In NA-258 Loralai, the candidates relied more on joining pro-establishment parties, forming electoral alliances, utilizing the biradari (kinship) system, managing the Election Day, arranging corner meetings, and door-to-door canvassing. The most effective approach across the constituency was joining a pro-establishment Balochistan Awami Party. The researcher has used rational choice theory to show voters were driven by personal benefits and nepotism, while the case study method compares candidate strategies in 2013 and 2018, identifying the key strategy behind the NA-258 victory. Overall, the research concludes that the election strategies of winning candidates in NA-258 differed significantly, reflecting local socio-political dynamics.