Research Trends and Focus on the Impact of Price DeclinesSelling Palm Oil on the Consumption Behavior of West Pasaman Community: A Bibliometric Analysis Vosviwer

The decline in the selling price of palm oil has a significant impact on both the economy and people's consumption behavior. In terms of the economy, the decline in the selling price of palm oil can reduce the income of farmers and producers which in turn affects their purchasing power. This study aims to map the topic of research on consumption behavior. This study uses a bibliometric research method using bibliographic data using the VOSviewer tool to analyze trends and patterns in a science. The results of the study show a decline in research in the field of consumption behavior over a period of four years from 2020 to 2024. The total search for the keyword consumption behavior on the publish or perish application from Scopus data obtained 183 data from journal articles. In 2023 and 2024 there were no journal publications at all. However, in 2020, 2021 and 2022 there were journal publications with the highest publications in 2020, namely 99 article publications. Meanwhile, the publication of scientific publications that published the most related journals was the journal of retailing and consumer services.