Challenges and prospects for the development of pork exports

Relevance . The development of pork exports from Russia, including at the regional level, represents a strategically important area of agricultural and foreign economic policy, especially in the context of reorienting trade flows toward Asian markets. The Kursk region demonstrates positive export dynamics in this segment, which requires detailed analysis of success factors and identification of barriers to further development. The purpose is to assess the prospects and development factors of pork exports from Russia and the Kursk region to Southeast Asian countries using the case of “Kursk Meat Processing Plant” LLC. Objectives : To analyze the quantitative and structural parameters of export supplies from 2019 to 2024 and propose directions for diversification and improved efficiency of export activities. Methodology . The study employed comparative statistical, factor, and systems analysis methods. The empirical base included data from the Federal Customs Service, Rosselkhoznadzor, Agroexport Center, USDA, and internal company reports. Results . The increase in exports is attributed to the adaptation of the business model to new economic conditions, the development of logistics infrastructure, and the use of government support mechanisms. Particular attention is paid to the model of selling products through Russian exporters’ subsidiaries in Vietnam, which helped ensure the stability of supply chains. A trend toward the growth of niche and high-margin products has been observed. Barriers identified include a shortage of refrigerated containers, competitor price dumping, and certification challenges. Conclusion . Export efficiency can be improved through diversification of supply destinations, enhancement of logistics schemes, and expansion of government support. The Kursk region possesses the potential to strengthen its position in Southeast Asian markets.