COFFEE PRODUCTION AND MARKETING IN BRAZIL

The Brazilian coffee market has undergone significant transformations over time, reflecting changes in production, marketing strategies, and economic impacts. As one of the most widely consumed beverages in the world, the journey of coffee from bean to cup is shaped by multiple factors, including climate change, technological innovations, and the evolution of consumer preferences. This study aimed to evaluate coffee production and commercialization in Brazil in recent years. The research was conducted at the State University of the Tocantina Region of Maranhão, Center for Agricultural, Natural, and Language Sciences, during the period of 2023 to 2024. Data were collected from articles, journals, and official websites, such as the Ministry of Agriculture, Livestock and Supply (MAPA), the National Supply Company (CONAB), and the International Coffee Organization (ICO). The information covers the period from 2010 to 2023, enabling an analysis of trends and changes throughout these years, during which Brazilian coffee production, despite climatic fluctuations, has remained stable, consolidating the country as the world’s largest producer. The adoption of agricultural technologies, such as efficient irrigation systems and precision agriculture, has been fundamental to increasing both productivity and bean quality. Economically, coffee is indispensable, making a significant contribution to employment generation and export revenues. The Southeast region of Brazil, particularly the state of Minas Gerais, stands out as the leading producer and trader of coffee in the country. Minas Gerais alone accounts for more than 50% of Brazil’s total coffee production.