A Study on Digitalization of Rural Marketing - Problems and Prospectus in India

Abstract: Digital marketing was initially described as an online extension of traditional marketing, including its tools and tactics. But the unique characteristics of the digital world and how it has been used for marketing have encouraged the creation of platforms, formats, and languages that have produced tools and tactics that would be unimaginable in the offline world. The number of regular internet users in India is rising quickly, and this trend is only expected to continue. By 2020, it is predicted that there will be 550 million internet users in India, with a penetration rate of about 40%—a substantial rise from the current 35%. This study examines the impact of digitalization on India's rural marketing initiatives. This study examines the impact of digitalization on India's rural marketing initiatives. This paper will help any organization that wishes to market their products online and wants to learn about the benefits and drawbacks of rural marketing by developing an understanding of the primary advantages and disadvantages of the digitalization of rural marketing.