Identifying Salient Beliefs Underlying Young Adults’ Flavored E-Cigarette Use to Inform Campaign Development: Results from an Elicitation Survey
This study fills an important gap in understanding about YAs' beliefs and perceptions of flavored vaping products. Our findings reveal salient and novel attitudinal, normative, and control beliefs about flavored vaping. These beliefs will serve as a springboard for inspiring effective campaigns that seek to change YAs' beliefs and to subsequently curb their flavored vaping behavior.
Authors
- Jiaying Liu (ORCID: https://orcid.org/0000-0001-8461-0954)
- Rebekah Wicke (ORCID: https://orcid.org/0000-0003-4047-4748)
- Allison Worsdale (ORCID: https://orcid.org/0000-0003-3187-7377)
Institutions
- University of North Carolina at Chapel Hill (US)
- University of California, Santa Barbara (US)
- Cornell University (US)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2025-10-12
- DOI
- https://doi.org/10.1093/ntr/ntaf207
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Institutes of Health
- National Institute on Drug Abuse
- Center for Tobacco Products