Challenges and countermeasures of ESG internalization for corporate financial management: a case study of ByteDance

As the global sustainable development concept continues to advance, environmental, social and governance (ESG) factors have become important considerations for business development. For ByteDance, actively promoting the internalization of ESG not only helps the company establish a good image in the market, but is also a key driving force for its healthy and sustainable development. Therefore, this paper takes ByteDance as an example and focuses on the challenges and countermeasures brought by the internalization of ESG to financial management. This paper adopts research methods such as literature reading and analysis, and case analysis. It can be concluded that enterprises face core challenges in ESG implementation, including insufficient awareness, lack of standards, and inadequate system integration, leading to an imbalance between short-term gains and long-term sustainable development. Strategic transformationintegrating ESG into the entire financial management process and establishing a multi-dimensional value assessment systemis the key pathway to achieving synergy between commercial value and social value. Developing an intelligent budgeting system incorporating ESG metrics, combined with big data technology to enable real-time interaction between operational and financial data, can significantly enhance the visibility and operability of corporate ESG performance.