Artificial intelligence in aesthetic situation management: new solutions supporting or substituting an art creator

The article aims to define and describe potential areas of an aesthetic situation in which artificial intelligence may be applied in supporting or substituting roles. Analysing relations between artist, artwork, art recipient, the world of values, and the real world – based on the components of the aesthetic situation theory by Maria Gołaszewska in the Outline of Aesthetics (orig. Zarys estetyki, first published in 1984) and its development by applying the managerial lens by Michał Szostak in the Art of Management – Management of Art (orig. Sztuka zarządzania – zarządzanie sztuką, first published in 2023), allows to define particular universal areas of an aesthetic situation where artificial intelligence may be applied. The central methodological approach is a literature review on an aesthetic situation, aesthetic situation management, and artificial intelligence and its use in aesthetic situation management. The analysis results define two groups of artificial intelligence roles within an aesthetic situation: supporting and substituting. Both roles are described in detail based on aesthetic situation components and their management by an artist who is considered a manager of the aesthetic situation. Limitations of the considerations and directions of future research are defined.