A STUDY OF SOME FACTORS AFFECTING CONSUMER BEHAVIOR TOWARDS THE HEALTH AND SAFETY OF FOOD AVAILABLE IN BAGHDAD GOVERNORATE

The purpose of this study is to identify some demographic factors that affect consumer behavior towards food health and safety in Baghdad Governorate. For this purpose, the descriptive analysis method was used to identify these factors and their impact by collecting information from a questionnaire that included some questions to determine consumer behavior towards food health and safety. The questionnaire was distributed to a random sample of the community, consisting of 144 individuals from the Karkh and Rusafa areas in Baghdad. The results of the study showed that there were no significant differences between males and females in their behavior towards food health and safety, it was found that the age factor affects consumer behavior and there are significant differences between the first age group (18-29 years) and the third age groups (40-50 years) and the fourth group (over 50 years). There are significant differences in the factors of family size and educational qualification, meaning that they affect consumer behavior, The percentage of bachelors was 3.48%, and the percentage of typical families of 3-5 individuals was 57.63%. It became clear that there are significant differences between the primary education category and the rest of the categories, as well as differences between the university and postgraduate categories, and that the monthly income factor has an impact on consumer behavior towards food health and safety, as significant differences appeared between the lowest income category and the rest of the categories, and there are differences between the second and third income categories.