The "Central Axis Sequence of Time and Season - Festivals and Seasons Study Tour in Beijing and China": An Exploration of the Innovative Practice and Effectiveness of the Festivals and Seasons Cultural Study Programme

In this paper, we take the "Central Axis Sequence - Festive Seasons Study Tour to Beijing and China" project as an example to explore the innovative practice and effectiveness of the Festive Seasons Culture Study Tour. Combined with the national traditional culture education policy, the project integrates the twenty-four solar terms culture with the culture of Beijing's central axis through customised study routes, professional lectures, and interactive experiences, providing a unique cultural experience for young people. The study, drawing on cultural identity theory and experiential learning theory, constructed an analysis framework and found that the project significantly enhanced the youth's knowledge of festival culture, promoted cultural inheritance and innovation, and strengthened their cultural self-confidence. The project's innovative initiatives include customized route design, professional explanations and interactive experiences, a cultural gallery and aesthetic classroom, and the integration of cultural and creative products and technology. Analysis of the results shows that the project has continued to expand its social influence, covering primary and secondary schools and communities in many places, and serving more than 10,000 young people. This paper constructs a three-in-one educational model of "cultural identity - experiential learning - spatial production", which provides theoretical guidance and a practical paradigm for the festival culture study programme.