Ambivalensi Politik Digital: Algoritma, Gamifikasi, dan Polarisasi Generasi Z di TikTok

TikTok has become a primary platform for Generation Z's political information consumption. The algorithmic mechanisms of the For You Page and live battles, combined with in-app gift features, create a unique dynamic where entertainment merges with political partisanship. This phenomenon shows that polarization is not only a result of algorithmic filters but also of digital rituals full of symbols and emotions. This article explains how TikTok's algorithms and gift features operate as social mechanisms that limit informational diversity and reinforce political polarization among Generation Z. Using a qualitative approach, the study conducted a thematic analysis of political live battle videos and in-depth interviews with eight Generation Z participants (18-24) in Bandar Lampung. The analysis highlights algorithmic curation patterns, the dynamics of gift-giving, and Generation Z's perceptions of political content. The study found that partisan content dominates live battles, with large gifts given by pro-candidate accounts as political support, while small gifts are used by ordinary viewers. Participants watched these battles more for entertainment than for information, yet they were consistently exposed to political partisanship. The findings demonstrate that TikTok's algorithm and gift economy jointly construct a digital political space based on emotion and symbols rather than substantive discussion. This study confirms that Generation Z's political polarization is rooted in both algorithmic curation and the logic of digital entertainment mobilized by political supporters.

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Publication Details

Journal
Jurnal Sosiologi Andalas
Published
2025-10-11
DOI
https://doi.org/10.25077/jsa.11.2.172-190.2025
Primary Topic
Educational Methods and Impacts
Type
article
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article

Ambivalensi Politik Digital: Algoritma, Gamifikasi, dan Polarisasi Generasi Z di TikTok

Azis Amriwan, Muhammad Guntur Purboyo, Junaidi Junaidi, Branden Jaya Tivantara et al.
Jurnal Sosiologi Andalas
Educational Methods and Impacts
article

Ambivalensi Politik Digital: Algoritma, Gamifikasi, dan Polarisasi Generasi Z di TikTok

Azis Amriwan, Muhammad Guntur Purboyo, Junaidi Junaidi, Branden Jaya Tivantara, Hanif Dinanda Putra
article en

Abstract

TikTok has become a primary platform for Generation Z's political information consumption. The algorithmic mechanisms of the For You Page and live battles, combined with in-app gift features, create a unique dynamic where entertainment merges with political partisanship. This phenomenon shows that polarization is not only a result of algorithmic filters but also of digital rituals full of symbols and emotions. This article explains how TikTok's algorithms and gift features operate as social mechanisms that limit informational diversity and reinforce political polarization among Generation Z. Using a qualitative approach, the study conducted a thematic analysis of political live battle videos and in-depth interviews with eight Generation Z participants (18-24) in Bandar Lampung. The analysis highlights algorithmic curation patterns, the dynamics of gift-giving, and Generation Z's perceptions of political content. The study found that partisan content dominates live battles, with large gifts given by pro-candidate accounts as political support, while small gifts are used by ordinary viewers. Participants watched these battles more for entertainment than for information, yet they were consistently exposed to political partisanship. The findings demonstrate that TikTok's algorithm and gift economy jointly construct a digital political space based on emotion and symbols rather than substantive discussion. This study confirms that Generation Z's political polarization is rooted in both algorithmic curation and the logic of digital entertainment mobilized by political supporters.

Jurnal Sosiologi Andalas
Lampung University (ID), Universitas Bandar Lampung (ID)
Openalex Percentile: Top 69%
Educational Methods and Impacts
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Ambivalensi Politik Digital: Algoritma, Gamifikasi, dan Polarisasi Generasi Z di TikTok — Azis Amriwan, Muhammad Guntur Purboyo, et al. · Jurnal Sosiologi Andalas (2025) | TGRS Research Map | TGRS