THE DIGITAL PULSE AS A SYSTEMATIC APPROACH TO DIGITAL CONTENT ANALYSIS-NAVIGATING ADAPTATION CHALLENGES AND EMBRACING INNOVATIVE VISTAS IN CONTENT ANALYSIS

This paper explores the developments of digital content analysis from a methodological viewpoint. Our aim is to adapt the methods of content analysis to the digital environment. A survey of the digital publications, their structure, and the mechanism of their formation, suggests the introduction of the dichotomy: "fixed part" and "interactive part" to analyze social media publications. To study and investigate the digital contents that have an interactive nature, the notion of digital pulse as a standard model is introduced.