In Tap We (Dis)Trust: Why Customers Choose Bottled Water

Key Takeaways Many consumers drink commercial water despite it being more expensive, less regulated, and more environmentally destructive than tap water. A research team partnered with Des Moines Water Works to interview residents about their attitudes and perceptions toward drinking water. Tap water distrust can occur because of a lack of information, misinformation, or taste and other aesthetic problems. To address distrust, utilities should communicate directly with target audiences and play a more active, visible role in the communities they serve.