Advertiser-friendly production? A longitudinal study of supplied content diversity on YouTube

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SPIRE - Sciences Po Institutional REpository
Published
2025-06-24
Primary Topic
Digital Marketing and Social Media
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article
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article

Advertiser-friendly production? A longitudinal study of supplied content diversity on YouTube

Maria Rasskazova
SPIRE - Sciences Po Institutional REpository
Digital Marketing and Social Media
article

Advertiser-friendly production? A longitudinal study of supplied content diversity on YouTube

Maria Rasskazova
article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Laboratoire d'Excellence Canaux Ioniques d'Intérêt Thérapeutique (FR)
Openalex Percentile: Top 62%
Digital Marketing and Social Media
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Advertiser-friendly production? A longitudinal study of supplied content diversity on YouTube — Maria Rasskazova · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS