SELF-ESTEEM AND ACADEMIC ACHIEVEMENT IN RELATION TO SOCIAL MEDIA ADDICTION AMONG UNIVERSITY STUDENTS

Social media has seen a tremendous rise in popularity in the last decade, and its influence has had a lasting impact on individuals. This paper is an attempt to study the university students’ social media addiction and its association with self-esteem and academic achievement. By stratified random sampling 160 students from a central university in Hyderabad (India) was selected. Social Media Addiction Scale (Self-developed) and Rosenberg Self-Esteem Scale (Standardize) was used as a tool for data collection. Appropriate statistical techniques were used for analyses. The findings of the study are discussed in the paper and based on the findings necessary suggestions and recommendations are given.