SUSTAINABLE MARKETING MANAGEMENT STRATEGY FOR STRENGTHENING INDUSTRY-BASED ECONOMY IN FACING GLOBAL CHALLENGES

In an era of increasingly rapid globalization, the challenges faced by industries across various sectors are increasingly complex. Technological changes, market dynamics, and environmental issues are key factors impacting businesses. Sustainable marketing management is crucial to ensure that companies focus not only on short-term profits but also on the social and environmental impacts of their operations. With a sustainable approach, industries can strengthen local economies and increase competitiveness in the global market. Sustainable marketing is a concept that integrates marketing strategies with sustainability principles. In a global economy, companies must be able to adapt and innovate to remain relevant. Sustainable marketing management strategies can help companies create long-term value, increase customer loyalty, and strengthen brands. In this context, this study aims to explore how sustainable marketing management strategies can be applied to strengthen industrial-based economies, as well as the challenges faced in their implementation. The objectives of this research are to analyze effective sustainable marketing management strategies for industry, identify the challenges and opportunities companies face in implementing sustainable marketing management, evaluate the impact of sustainable marketing strategies on strengthening local economies and competitiveness in the global market, and provide recommendations for companies to develop and implement effective sustainable marketing management practices. With these objectives, it is hoped that this research will make a significant contribution to the development of sustainable marketing strategies in the industrial sector and support inclusive and sustainable economic growth.