Exploring the impact of responsible AI usage on users’ behavioral intentions

Artificial Intelligence (AI) increasingly influences daily life, yet a comprehensive understanding of responsible AI usage, particularly from legal, ethical, and practical perspectives, remains limited. This quantitative study, conducted in Lebanon and grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT), employs Structural Equation Modeling (SEM) to examine responsible AI usage. Findings reveal that Responsible AI practices significantly influence technology adoption, demonstrating positive correlations between model variables and users’ behavioral intentions. The study offers both theoretical and practical implications: theoretically, it extends the UTAUT model by integrating the Responsible AI construct, contributing insights into user behavior in emerging markets; practically, it highlights how Responsible AI shapes user engagement. The paper concludes with recommendations for Lebanese organizations to promote ethical AI practices and implement guidelines encouraging responsible adoption.