Research on Influencing Factors of Urban Residents' Waste Recycling under Economic Sustainable Development - Based on the Theory of Planned Behavior

The urbanization process is a product of economic development, and how to promote sustainable economic development is also a thorny issue that needs to be solved at present. As an important strategic goal of the country, sustainable economic development requires every citizen to continuously practice it in the process of promoting urbanization. From the perspective of the theory of planned behavior, this study investigates the factors affecting the number of waste recycling times and the amount of waste recycled by urban residents. The findings reveal that behavioral attitude has a notable positive connection with behavioral intention; subjective norm shows a marked negative affiliation with behavioral intention; and the sense of behavioral control has a pronounced positive connection with behavioral intention. Meanwhile, behavioral intention fully mediates the interplay between behavioral attitude and actual behavior (weekly frequency of waste recycling). Additionally, behavioral intention exerts a masking bearing on the relationship between subjective norm and actual behavior (weekly frequency of waste recycling), as well as on that between behavioral control and actual behavior (weekly frequency of waste recycling). Overall, behavioral intention functions as a full mediator in the relationships between behavioral attitude, subjective norm, behavioral control and actual behavior.