Strategic Intelligence and Sustainable Marketing Performance: Evidence from Jordan’s Industrial Sector

This study aims to explore how strategic intelligence affects sustainable marketing efforts. People now recognize that strategic intelligence - the ability to gather, examine, and apply information for smart choices - plays a key role in running sustainable businesses. We used a numbers-based approach to assess strategic intelligence's impact on achieving sustainable marketing plans. Our study focused on Marketing Managers in Jordan's industrial firms. We picked a convenience sample of 400 marketing managers to answer our survey. In the end, we got 321 usable responses to analyze. Our results show that strategic intelligence and influences sustainable marketing, which matters for both a company's marketing and overall strategy. We suggest that Jordanian industrial businesses boost their strategic intelligence plans by putting money into advanced analysis tools and new tech.