Perceptions of Legislative Candidates Regarding Political Gifts as a Strategy for Winning Votes

The practice of political gifts is often considered an integral part of democracy, especially in the legislative election process. Previous studies have generally focused on the perspective of the public, particularly voters, regarding political gifts, but few have explored the views of prospective legislative candidates in using political gifts as a winning strategy. Therefore, this study aims to understand the perceptions of prospective legislative candidates regarding the use of political gifts as a strategy to win votes. This study uses a qualitative method with a case study approach. The research participants are prospective legislative candidates who will participate in the 2024 Legislative Elections. Data collection techniques were carried out through in-depth interviews, observations, and document reviews. The data were analyzed using thematic analysis. Data validity was ensured through source and technique triangulation, as well as member checking. The results of the study show that (1) political gifts are a form of giving by individuals to political parties or the community and are not an official initiative of the party; (2) political gifts are optional and not mandatory, but are used as part of a strategy to win votes; and (3) there are alternative strategies that prospective legislative candidates can apply to gain support without using political gifts. This study is expected to serve as a reference for prospective legislative candidates in contesting elections wisely and for prospective voters to be more informed and active in participating in legislative elections.