Digital Modernity and Social Integration: The Impact of New Media on Social Structure

This article examines the impact of digital modernity on social integration in the context of thedevelopment of new media. It analyzes the changes brought about in the social structure of society by newmedia platforms (social networks, blogs, interactive forums, etc.). The main objective is to reveal how digitalcommunication tools shape interpersonal relationships and influence levels of public trust andparticipation. The research is based on both theoretical models and empirical studies. The findings of thearticle indicate that new media can both strengthen social integration and, at times, increase fragmentation,leading to polarization within society.