Sports Diplomacy as a Tool of Soft Power in Contemporary International Relations

In the domain of International Relations, sports diplomacy is seen as a crucial element, promoting joint actions in alleviating political rifts and strengthening soft power among states. The research work analyzes the diplomatic role of sports, examining how athletic activities and major sports events can contribute to today's global politics. Some of the past and present studies are explored in this research work. The key objective of the study is to effectively elaborate on the role of sports in resolving disputes, cultural connectivity, and nation branding. The study also suggests the dual nature of sports in bridging political divides and linking cultures yet it can be exploited for political agendas and interests. The study also highlights the interplay among sports diplomacy, soft power, and statecraft while arguing sports diplomacy is not a suitable replacement for traditional diplomacy.