Financial Behavior of MSMEs: Income Contribution and Financial Literacy of Enterprises in Baruga Street Palu

The importance of financial behavior in developing micro, small and medium enterprises is an important indicator of business sustainability. Income and financial literacy of the actors become the fundamental substance that must be owned, so the study aims to review the contribution of income and financial literacy of business actors on financial behavior in business development at Baruga Street Palu. A total of 92 samples who are business people at Baruga Street Palu became research respondents through numerical measurements. The study revealed that there was a significant effect when income and financial literacy were combined in testing the financial behavior of micro, small and medium enterprises. But separately, income does not contribute to the financial behavior of micro, small and medium enterprises and financial literacy is a variable that significantly contributes to the financial behavior of business people in Baruga Street Palu, so that research can have implications for the development of financial literacy of business people and not only focus on profit / income in running a business to obtain financial behavior that is sustainable.